Redoxon: Ramadan lockdown

Redoxon, a vitamin supplement brand, partnered with Dahmakan, a food delivery service, to provide Redoxon samples with evening meal orders during Ramadan in Malaysia.

Campaign details

Brand: RedoxonBrand owner: BayerLead agency: MediaCom MalaysiaContributing agencies: Popmeals (previously known as Dahmakan), Hatch Big Ideas Sdn BhdMarket: MalaysiaSector: Non-prescription, OTC productsMedia channels: Direct marketing, Email marketing, Mobile & apps, Product sampling, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Redoxon is a vitamin supplement with a challenge. It wants more of Malaysia's majority Malay population to recognise the benefits of boosting your immune system.

We identified the importance of Ramadan – a time when fasting means the immune system...

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