Campaign details
Brand: RedoxonBrand owner: BayerLead agency: MediaCom MalaysiaContributing agencies: Popmeals (previously known as Dahmakan), Hatch Big Ideas Sdn BhdMarket: MalaysiaSector: Non-prescription, OTC productsMedia channels: Direct marketing, Email marketing, Mobile & apps, Product sampling, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Redoxon is a vitamin supplement with a challenge. It wants more of Malaysia's majority Malay population to recognise the benefits of boosting your immune system.
We identified the importance of Ramadan – a time when fasting means the immune system...