Ralph Lauren: Mobile to store cross-continental campaign

This case study describes how the Ralph Lauren perfume brand Polo Red targeted Brazilian tourists travelling to and from the US with hyper-personalised messages and creative to achieve standout in the crowded airport terminal environment.

Ralph Lauren: Mobile to store cross-continental campaign

Julien Houdayer and Maya Kosovalic

Campaign Details

Brand: Ralph LaurenBrand Owner: L'OréalLead Agency: S4MCountries: Brazil, United StatesIndustry: Luxury retailChannels used:Mobile & apps,...

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