Ralph Lauren: Mobile to store cross-continental campaign
Campaign Details
Brand: Ralph LaurenBrand Owner: L'OréalLead Agency: S4MCountries: Brazil, United StatesIndustry: Luxury retailChannels used:Mobile & apps,...
Ralph Lauren: Mobile to store cross-continental campaign
This case study describes how the Ralph Lauren perfume brand Polo Red targeted Brazilian tourists travelling to and from the US with hyper-personalised messages and creative to achieve standout in the crowded airport terminal environment.
