RAKBANK: Memotraits

United Arab Emirates bank RAKBANK used artificial intelligence to create a fan-centred campaign promoting its new FC Barcelona credit card.

Campaign details

Brand: RAKBANK Brand owner: RAKBANK Agency: Pixel Plus Media Market: United Arab Emirates Industries: Banks Media channels: Merchandise & free gifts, Online video, Social media Budget: Up to 500k

Executive summary

As a regional bank of FC Barcelona in the United Arab Emirates (UAE), RAKBANK aimed to bring Barça fans closer to the club through the launch of its FC Barcelona credit card. It needed to communicate the experiences the product offered, and reve

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