Campaign details

Brand: Radio-Canada
Brand owner: Canadian Broadcasting Corporation
Agency: PHD Montréal
Country: Canada
Industries: Radio stations, services
Media channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

One of today's greatest media challenges is the deterioration of trusted sources of information.

As the country's public broadcaster, Radio-Canada developed a strategy to communicate verified, unbiased journalism to targeted audiences, based on the interest of each of these diverse groups.

We are proud to have fought against fake news and alternative information sources in real time, giving citizens instant answers to their everyday questions with verified information.

Market background and context