Campaign details

Brand: Quebec Milk Producers
Brand owner: Quebec Milk Producers
Lead agency: Touché!
Contributing agency: lg2
Country: Canada
Industries: Milk and dairy drinks
Media channels: Integrated, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Point -of-purchase, in-store, Programmatic display, Radio & audio, Television
Budget: 1 - 3 million

Executive summary

Milk has long been considered a staple of our diet. Dropped at our door every morning, it was our go-to beverage for every moment of the day. The Québec Milk Producers needed to remind Québecers that, everywhere across the province, there's milk here! The holiday season was the perfect moment to bring this to life in a hyper-contextual strategy. And it was a success: the campaign has accumulated a total appreciation score of 93%.

Market background and context