QQ Star: Yili QQ Star X Discovery's Kenyan safari

Children's nutritional milk beverage QQ Star Milk co-created a unique AR experience to increase brand awareness and drive sales in China.

Campaign details

Brand: QQ StarBrand owner: YiliAgency: Mindshare ChinaMarket: ChinaSector: Milk & dairy drinksMedia channels:Competitions & contests, Livestreaming, Mobile & apps, Online display, Packaging & design, Social media, Virtual &...