QQ Star: Yili QQ Star X Discovery's Kenyan safari

Children's nutritional milk beverage QQ Star Milk co-created a unique AR experience to increase brand awareness and drive sales in China.

Campaign details

Brand: QQ Star Brand owner: Yili Agency: Mindshare China Market: China Sector: Milk & dairy drinks Media channels: Competitions & contests, Livestreaming, Mobile & apps, Online display, Packaging & design, Social media, Virtual & augmented reality, Word of mouth, influencers 3 - 5 million