Puck: Save the Cows

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Campaign details

Brand: PuckBrand owner: Arla FoodsLead agency: FP7 McCann DubaiContributing agencies: Snapchat, PHD UAECountry: Saudi Arabia, United Arab EmiratesIndustries: Sauces, seasonings, condimentsMedia channels:Competitions & contests, Gaming &...

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