Prospan: Don't ignore a cough

In a challenging environment with fierce competition, Australian cough remedy Prospan managed to grow sales and efficiently connect with its customers.

Campaign details

Brand: ProspanBrand owner: FlordisLead agency: AffinityCountry: AustraliaIndustries: Non-prescription, OTC productsMedia channels: Mobile & apps, Online display, Print - general, unspecified, Programmatic displayBudget: Up to 500k

Executive Summary

Last winter, Prospan was the little kid's "cough remedy that could".

The Prospan project defied the odds and surpassed expectations notwithstanding:

  • A relatively tiny budget;
  • A growing competition;
  • A confused and conflicted target;
  • One of the hottest winters on record.

With everything stacked against it, a winning combination of finding and leveraging existing behaviours, and using big data to build...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands