Campaign details
Brand: Pond'sBrand owner: UnileverLead agency: Mindshare IndonesiaCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Competitions & contests, Mobile & apps, Online video, Programmatic display, Radio & audio, Social mediaBudget: 1-3 million
Executive summary
Young Indonesian women have different backgrounds, personalities, and skin types. To celebrate the differences between them, Pond's collaborated with Indonesian singer-songwriter, actress, and activist for education and youth-related interests, Maudy Ayunda, to create a facial foam that catered to the different audience needs, so every young woman could feel bright and glowing. It...