Pizza Hut: Female Gamers' New Hero

Quick-service restaurant brand Pizza Hut used social media to get female gamers in China to vote for its female avatar to become a regular character in mobile game King of Glory.

Campaign details

Brand: Pizza Hut Brand owner: Yum! China Agency: Mindshare China Market: China Industries: Restaurants & takeaways Media channels: Competitions & contests, Social media, Word of mouth, influencers Budget: No budget

Executive summary

Pizza Hut has be

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