Pinguino Coffee Break

Bertin Guerrero

Campaign details

Brand: Pinguino
Brand Owner: Unilever
Lead agency: Initiative and BRM
Contributing Agencies: AXIS Ecuador and Paradais
Country: Ecuador
Industry: Savoury snacks, potato chips
Channels used: Events & experiential, Mobile & apps, Online display, Outdoor, out-of-home, Radio, Social media, Sponsorship - media, Television
Budget: Up to 500k
Category: Effective Channel Integration

Executive summary

Pinguino is a leading ice cream brand in Ecuador, and it wanted to build on its success by increasing impulse purchases of ice cream. It focused on the summer beach season, when people were on vacation and more likely to visit the beach – and want cooling afternoon snacks.