Phoenix Petroleum: Gilas Pilipinas

This case study shows how Phoenix Petroleum, a fuel brand, increased sales and brand awareness by sponsoring one of the Philippines' biggest basketball teams.

Phoenix Petroleum: Gilas Pilipinas

Nadine Quisel and Erika Abanto

Campaign Details

Brand: Phoenix PetroleumBrand Owner: Phoenix Petroleum Philippines Inc.Lead Agency: Havas Media OrtegaCountry: PhilippinesIndustry: Tyres, fuel, accessories, servicesChannels used: Radio, Social media, TelevisionBudget: Up to 500k

Executive Summary

Phoenix Petroleum is a challenger brand that started in Davao City. Even as an underdog, it rose up the ranks to challenge the Big 3 Fuel Monopoly in the country. This competitive spirit took the brand to great heights, and it is only natural that Phoenix supports those who...

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