Phoenix Petroleum: Gilas Pilipinas
Campaign Details
Brand: Phoenix PetroleumBrand Owner: Phoenix Petroleum Philippines Inc.Lead Agency: Havas Media OrtegaCountry: PhilippinesIndustry: Tyres, fuel, accessories, servicesChannels used: Radio, Social media, TelevisionBudget: Up to 500k
Executive Summary
Phoenix Petroleum is a challenger brand that started in Davao City. Even as an underdog, it rose up the ranks to challenge the Big 3 Fuel Monopoly in the country. This competitive spirit took the brand to great heights, and it is only natural that Phoenix supports those who...