Peugeot VU: Advanced vehicle targeting

Peugeot, the global automotive brand, used customer research data and programmatic buying to promote its cargo minivan product in the Dutch market.

Campaign details

Brand: PeugeotBrand owner: PSALead agency: Kinetic Worldwide, MediaComContributing agencies: Havas LemzCountry: NetherlandsIndustries: MPVs, minivansMedia channels: Outdoor, out-of-home, Programmatic displayBudget: Up to 500k

Executive summary

In late 2017, we were briefed by Peugeot for a campaign promoting Peugeot's 0% financial lease proposition. Peugeot wanted to promote its professional offering nationwide among small and medium-sized businesses with a potential interest in Peugeot's cargo minivans.

The brief requested a campaign period of three weeks and nationwide coverage with a budget that would traditionally deliver only regional coverage....

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