Pepsi: Pepsi x Rapviet – the hip to the hop launch

Pepsi, the soft drink brand, carried out a campaign to fuel category growth in Vietnam.

Campaign details

Brand: PepsiBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Merchandise & free gifts, Product placement, Sponsorship - media, Social mediaBudget:...