Campaign details
Brand: PepsiBrand owner: Suntory PepsiCo Vietnam Beverage Lead agency: Mindshare Vietnam (Media)Contributing agencies: Happiness Saigon (Digital), BBDO Vietnam (Strategy and Creative)Country: VietnamIndustries: Carbonated drinksMedia channels: Cinema, Games & competitions, Integrated, Livestreaming, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Virtual & augmented reality, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Tết, or Lunar New Year, is the Super Bowl of Vietnam, with high media clutter and is a critical time for Pepsi to boost sales and...