Pepsi: A/R Football

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

Campaign details

Brand: PepsiBrand owner: Suntory PepsiCo Beverage (Thailand)Lead agency: Mindshare ThailandCountry: ThailandIndustries: Carbonated soft drinksMedia channels: Games & competitions, Livestreaming, Online display, Programmatic display, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

The world's moment in football was mid-2018 and Pepsi, with its motto 'Live for Now', wanted to live and breathe the moments with its young target audience in Thailand. Given that countless brands would want to do the same, Pepsi needed to stand out from the crowd to get the short-lived...

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