PEARL iZUMi: A small agency with big-agency analytics

PEARL iZUMi, the premium cycling apparel and footwear company, created a multi-channel digital strategy that increased e-commerce sales and drove new customers to the brand's e-commerce platform.

Campaign details

Brand: Pearl iZUMiBrand owner: Pearl iZUMiLead agency: IMMCountry: United StatesIndustries: Clothing & fashion retailMedia channels: Email marketing, Mobile & apps, Online display, Search marketing, Social mediaBudget: Up to 500k

Executive summary

As the digital ecosystem continues to grow at an exponential pace, more data is being generated than ever before. Marketers and agencies, small and large, increasingly find themselves with massive amounts of siloed datasets and black-box analytics from a growing number of media publishers, technology providers, third-party data aggregators, offline data sources, and countless other...

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