Optimising mobile ad delivery to prevent mobile ad blocking

The US Advertising Research Foundation commissioned a study to prevent widespread adoption of mobile ad-blocking software.

Campaign details

Brands: Colgate Optic White Toothbrush, Pine-Sol, Infiniti, Pringles, Levi’s, Axe Brand owners: Colgate, Clorox, Nissan, Kellogg's, Levi Strauss & Co., Unilever Lead agency: Merchant Mechanics Inc., The Advertising Research Foundation United States

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