Campaign details
Brand: Omroep ZwartBrand owner: Government of the NetherlandsLead agencies: Havas Media Netherlands, BuutvrijContributing agencies: Wefilm, Hammerfest, Media Monks, Maak AmsterdamMarket: NetherlandsSector: TV channels, services, programmesMedia channels: Social media, Word of mouth, influencersBudget: No budget
Executive summary
Six Dutch agencies accepted the challenge to find a sustainable response to the Black Lives Matter movement and the growing debate around diversity. We joined forces to make a difference and create long-lasting change in the Netherlands.
We teamed up with two Dutch celebrities (a film director...