Omroep Zwart: Full colour television – launching an inclusivity focused broadcasting network

Omroep Zwart, an inclusive broadcasting station, launched a campaign in the Netherlands to increase registrations.

Campaign details

Brand: Omroep ZwartBrand owner: Government of the NetherlandsLead agencies: Havas Media Netherlands, BuutvrijContributing agencies: Wefilm, Hammerfest, Media Monks, Maak AmsterdamMarket: NetherlandsSector: TV channels, services, programmesMedia channels: Social media, Word of mouth, influencersBudget: No budget

Executive summary

Six Dutch agencies accepted the challenge to find a sustainable response to the Black Lives Matter movement and the growing debate around diversity. We joined forces to make a difference and create long-lasting change in the Netherlands.

We teamed up with two Dutch celebrities (a film director...

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