Campaign details
Brand: OMOBrand owner: UnileverLead agency: FP7/DXB (A part of McCann Worldgroup)Contributing agencies: PHD Dubai, Magna DubaiCountry: United Arab EmiratesIndustries: Laundry productsMedia channels: Content marketing, Online display, Online video, Other & ambient media, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
Kids today are the least active kids in history as they spend, on average, less than an hour a day playing outside and getting dirty; which means they spend 23 hours idle and inactive.
That's not always so good for a washing powder...