OMO: Project NEMO – Take Dirt to Give Dirt

Global laundry brand OMO increased brand love by expanding its ‘getting dirty is good’ philosophy with an awareness campaign focused on the importance of water-based life-saving skills, to highlight the number of drowning incidents in Vietnam.

Campaign details

Brand: OMOBrand owner: UnileverAgency: Mindshare Vietnam, Click MediaCountry: VietnamIndustry: Laundry productsMedia channels: Mobile & apps, Social mediaBudget: Up to 500k

Executive summary

Vietnam is a country of rivers, and while its waterways are essential to its prosperity, they are also a major cause of concern. Every year, more than 2,000 drowning incidents are recorded in Vietnam, and most of them are children.

The number of drowning incidents in the Mekong Delta and Red River Delta regions is high, mainly because only 35% of the children...

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