Campaign details
Brand: OMOBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Laundry productsMedia channels: Merchandise & free gifts, Online display, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Social media has replaced real-life connections. Human bonding has taken a back seat. And we remember our mothers via downloaded photos and borrowed quotes.
On Mother's Day, Omo wanted to inspire Vietnam to have a real-life experience and meaningful family bonding time. The brand wanted to bring Vietnamese families together in real life… not on social...