Omnigel: Jewel of relief

Omnigel, the pain recovery gel, integrated its product into amulets to target workers at a major religious festival in India.

Campaign details

Brand: Omnigel Brand owner: Cipla Agency: Geometry Encompass Market: India Industries: Non-prescription, OTC products Media channels: Online video, Outdoor, out-of-home, Product sampling, Radio & audio Budget: Up to 500k

Executive summary

Cipla, Ind

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