OLX Vogon

Astrid Utari Kemala Wulan

Through the launch of its new app, classified ads platform OLX took the opportunity to increase its market share in Indonesia.

Campaign details

Brand: OLXBrand owner: OLXLead agency: Havas MediaContributing agencies: GoogleCountry: IndonesiaIndustries: Websites, online services, appsMedia channels: Mobile & apps, Online video, Programmatic displayBudget: 500k - 1 million

Executive Summary

As the number-one classified ads platform in Indonesia, OLX helps millions to find and sell good-quality second-hand goods: 20.1 million unique users visit the OLX website monthly.

With the new OLX app, OLX wanted to grow its market share by developing new product features that focused on the buyers' needs. Traditional and conventional tools targeting demographic...

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