Obs: Reinventing How to Communicate Black Week

Norwegian retail brand Obs made its employees the stars of the show to get noticed in Black Week, grow market share and attract new customers.

Campaign details

Brand: Obs Brand owner: Coop Agency: PHD Market: Norway Industries: Content marketing, Online display, Newspapers Media channels: Supermarkets & grocery stores Budget: Up to 500k

Executive summary

When, like Norwegian retail brand Obs, one operates in competitive categories such as the supermarket category the retail category, being noticed is hard. Add Black Week into that cocktail and any brand would struggle to make its mark.

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