O2: Data-driven search delivers for iPhone 11 launch

Telco O2 channelled the power of data to drive sales growth and efficiency gains for Apple's new flagship device in the UK.

Campaign details

Brand: O2Brand owner: TelefónicaAgency: Havas Media GroupMarket: United KingdomIndustries: Telephone & internet servicesMedia channels: Search marketingBudget: 500k - 1 million

Executive summary

O2 is a leading mobile network provider operating in a highly saturated UK telecommunications ('telco') sector, with new mobile phone launches a crucial milestone in its trading calendar.

The objective of this campaign was to drive sales growth and efficiency gains for the new Apple flagship device in paid search, using predetermined audience data before and real-time data throughout.

We used several data...

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