O2: Data-driven search delivers for iPhone 11 launch

Emily Rose Cole

Telco O2 channelled the power of data to drive sales growth and efficiency gains for Apple's new flagship device in the UK.

Campaign details

Brand: O2Brand owner: TelefónicaAgency: Havas Media GroupMarket: United KingdomIndustries: Telephone & internet servicesMedia channels: Search marketingBudget: 500k - 1 million

Executive summary

O2 is a leading mobile network provider operating...

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