Nutrilon: Footfall study

Premium baby formula Nutrilon Royal increased its sales in Jakarta launching a targeted price reduction campaign.

Campaign details

Brand: NutrilonBrand owner: DanoneLead agency: Havas MediaContributing agencies: InMobiCountry: IndonesiaIndustries: Baby foodMedia channels: Mobile & apps, Online display, social mediaBudget: Up to 500k

Executive Summary

In Jakarta, Nutrilon Royal is a baby formula product which struggles to persuade the consumers to try it out. Their target market is very niche, hence prior to their Price Reduction promotion campaign, they wanted to target and measure footfall to stores.

Mobile is the perfect vehicle for this kind of objective. We worked with our partner InMobi that could...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands