Campaign details

Brand: NOW TV
Brand owner: Sky Italia
Lead agency: Wavemaker Italy
Country: Italy
Industries: TV Channels, services, programmes
Media channels: Magazines - consumer, Newspapers, Online video, Social media, Word of mouth, advocacy
Budget: Up to 500k

Executive Summary

NOW TV, the internet TV by Sky, is a streaming service that provides all the content from the Sky offer. The service was launched in Italy a couple of years ago, almost as an independent brand; this independence allows it to have a bold and iconic tone of voice in both institutional and promotional campaigns.

That's why we were asked to implement a campaign about Women's Day (March 8th): NOW TV thought it was important to make a clear statement about women empowerment, thus engaging the female audience, which is an integral part of its millennial target.