NOW TV: Without women there are no stories to tell

NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.

Campaign details

Brand: NOW TVBrand owner: Sky ItaliaLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV Channels, services, programmesMedia channels: Magazines - consumer, Newspapers, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

NOW TV, the internet TV by Sky, is a streaming service that provides all the content from the Sky offer. The service was launched in Italy a couple of years ago, almost as an independent brand; this independence allows it to have a bold and iconic tone of voice in both institutional and...

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