NOW TV: Without women there are no stories to tell

Giada Divisato, Luigi Mauriello, Silvia Giacomazzi, Alessandro Pastore

NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.

Campaign details

Brand: NOW TVBrand owner: Sky ItaliaLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV Channels, services, programmesMedia channels: Magazines - consumer, Newspapers, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

NOW TV, the internet TV by Sky, is a streaming service that provides all the content from the Sky offer. The service was launched in Italy a couple of years ago, almost as an independent brand; this independence allows it to have a bold and iconic tone of voice in both institutional and...

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