NOW TV: Without women there are no stories to tell

Giada Divisato, Luigi Mauriello, Silvia Giacomazzi, Alessandro Pastore

NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.

Campaign details

Brand: NOW TVBrand owner: Sky ItaliaLead agency: Wavemaker ItalyCountry: ItalyIndustries: TV Channels, services, programmesMedia channels: Magazines - consumer, Newspapers, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k...

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