Campaign details
Brand: NiveaBrand owner: BeiersdorfLead agency: OMD IndonesiaContributing agency: AdColonyCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Gaming & in-game advertising, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Sentuhan Ibu 5.0 by skincare brand Nivea is an integrated campaign whose goal was to re-establish Nivea Creme as the market leader in the all-purpose cream (APC) category. Its relevance in the category is demonstrated by Nivea Creme being presented in an...