Nivea Men: Ultra skill

Personal care brand, NIVEA MEN, reconsidered its traditional communications style and focused instead on understanding audience behaviours to win the hearts of gamers in Russia.

Campaign details

Brand: Nivea Men Brand owner: Beiersdorf AG Lead agency: Wavermaker Russia Contributing agencies: Winstrike Agency, DonationAlerts, WhyNot Market: Russian Federation Sector: Shaving products, Toiletries & cosmetics (general) Media channels: Livestreaming Up to 500k

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