Campaign details

Brand: Nike
Brand owner: Nike
Lead agency: Mindshare China
Contributing agency: AKQA
Country: China
Industries: Sportswear
Media channels: Mobile & apps
Budget: Up to 500k

Executive summary

Nike's Next% is the fastest running shoe ever created, allowing those who run in them to run more than 2% faster. For marathon runners, the best runners in the world, 2% can make all the difference when breaking a personal best or even a world record.

For this reason, Nike wanted to ensure the Next% would only be worn by its most dedicated runners to help them achieve their fastest pace – and, what's more, their dreams as world-class runners.