Campaign details
Brand: National Safety CouncilBrand owner: National Safety CouncilLead agency: Energy BBDOContributing agencies: PHD, KetchumCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Prescription opioids contribute to the deaths of more than 22,000 Americans each year. Yet, when we started this project in early 2017, prescription opioids were not getting any media attention. The...