National Health Insurance Company Daman: A print ad that gave people in the UAE some much needed Vitamin D

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

National Health Insurance Company Daman: A print ad that gave people in the UAE some much needed Vitamin D

Tahaab Rais

Campaign details

Brand: DamanBrand owner: DamanLead agency: FP7/DXB (part of McCann Worldgroup)Country: UAEIndustry: Healthcare services, providers, InsuranceChannels used: Content marketing, Magazines - business, trade, Magazines - consumer, Print - general, unspecified, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

In a time of integrated media platforms and experiential ideas, we used a conventional, traditional medium in an unconventional and innovative way....

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