Campaign details
Brand: RegistraduriaBrand owner: Colombian GovernmentLead agency: UMCountry: ColombiaIndustries: Government, social policyMedia channels: Events & experiential, Online display, Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The National Registry of Colombia needed to achieve the largest participation of active voters for the 2018 presidential elections. Trying to connect with the young population was the difficult part, as it had been the part of the population with the least voting participation in recent years.
We found that we needed...