National Registry of Colombia: #NoDejesAColombiaEnVisto – #DontLeaveColombiaUnread

The National Registry of Colombia used traditional mass media, live events and social media to boost voter participation among young people in the Presidential and Congressional elections in Colombia.

Campaign details

Brand: RegistraduriaBrand owner: Colombian GovernmentLead agency: UMCountry: ColombiaIndustries: Government, social policyMedia channels: Events & experiential, Online display, Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million

Executive summary

The National Registry of Colombia needed to achieve the largest participation of active voters for the 2018 presidential elections. Trying to connect with the young population was the difficult part, as it had been the part of the population with the least voting participation in recent years.

We found that we needed...

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