Mountain Dew Kickstart Comes Alive
Campaign details
Brand: Mountain Dew KickstartBrand Owner: PepsiCoLead agency: BBDOContributing Agencies: OMD and VaynerMediaCountry: United StatesIndustry: Energy drinksChannels used: Content marketing, Events & experiential, Mobile & apps, Online video, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyBudget: Over 20 millionCategory: Effective Channel Integration
Executive summary
Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice and caffeine. Armed with the insight that "staying in is the new going out", Mtn...