Molson Canadian: Make it Canadian

Molson Canadian, a beer brand, launched a campaign to promote its own brand as well as that of its competitors in Canada.

Campaign details

Brand: Molson CanadianBrand owner: Molson CoorsLead agencies: Wavemaker Canada, RethinkContributing agencies: Citizen, We Are SocialMarket: CanadaSector: Beer & ciderMedia channels:Newspapers, Online display, Online video, Packaging &...