Campaign details

Brand: M&M's®
Brand owner: Mars
Lead agency: Almap BBDO
Country: Brazil
Industries: Confectionery
Media channels: Cinema, Mobile & apps, Online video, Public relations, Social media, Television, Video on demand, Word of mouth, advocacy
Budget: Up to 500k

Executive summary

M&M's®, the #1 chocolate in the world, has a big ambition: become an iconic entertainment brand. This challenge requires thinking beyond advertising and developing a continuous stream of content.

M&M's® characters are a powerful and versatile asset that allows the brand to work in many different contexts, always helping it achieve its goals in a fun and colourful way.