Campaign details
Brand: Miracle-EarBrand owner: AmplifonLead agency: McCann MinneapolisCountry: United StatesIndustries: Non-prescription, OTC productsMedia channels: Programmatic display, Search marketing, Social media, Television - direct responseBudget: 5 - 10 million
Executive Summary
The silent battle over the hearing-loss market rages on. Miracle-Ear continues to be one of the few major spenders in the category, yet is facing pressure to accelerate marketing performance. To increase the efficiency of their campaigns, while broadening brand awareness among current and future prospects, they needed to adapt their messaging and the way they...