Mi 10T Pro: Mi 10T Series x December Avenue

Griffey De Guzman

Xiaomi, a consumer electronics brand, launched a campaign to promote the Mi 10T Pro in the Philippines.

Campaign details

Brand: Mi 10T ProBrand owner: XiaomiLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Mobile devicesMedia channels: Livestreaming, Online video, Social mediaBudget: Up to 500k

Executive summary

The specs battle among lifestyle gadgets has always been a technical one. It's always a game of one-upmanship of who has more megapixels, who has the highest resolution, etc. But the danger of that is they're missing out on the lifestyle aspect of it.

To introduce Xiaomi's Mi 10T Pro and its class-leading 108MP camera, we figured we would resonate more...

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