McDonald's Singapore: Restaurant-capacity-based advertising

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sLead agency: OMD SingaporeCountry: SingaporeIndustries: Restaurants & takeawaysMedia channels: Search marketingBudget: Up to 500k

Executive Summary

McDelivery (McDonald's food delivery service)...