Campaign details
Brand: McDonald'sBrand owner: McDonald'sLead agency: OMD SingaporeCountry: SingaporeIndustries: Restaurants & takeawaysMedia channels: Search marketingBudget: Up to 500k
Executive Summary
McDelivery (McDonald's food delivery service) is one of the fastest growing sectors of McDonald's business in Singapore. It is at the forefront of the agenda for McDonald's to sustain business momentum. This is especially important in the face of increased competition from other fast food players as well as food delivery aggregators like Deliveroo and UberEats.
To maintain competitive advantage for McDelivery, we identified a way to...