McDonald's: You name it, McDelivery serves

Patricia Ochando

Fast-food brand McDonald's turned digital OOH billboards into ordering kiosks to drive awareness of its McDelivery service and sales in Spain.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sAgency: OMD SpainMarket: SpainIndustries: Restaurants & takeawaysMedia channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Voice, chatbotBudget: Up to 500k

Executive summary

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