McDelivery: Location targeting

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sLead agency: OMDCountry: South AfricaIndustries: Restaurants & takeawaysMedia channels: Online display, Search marketingBudget: Up to 500k

Executive Summary

In 2015, McDonald's South Africa...

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