Maybelline: Power to the Queens

Summer Liu

Maybelline New York, the makeup and cosmetics brand, maximised the use of its new endorser, William Chan, to drive sales of its new Color Sensational lipstick range in China.

Campaign details

Brand: MaybellineBrand owner: L'OréalLead agency: Mindshare ChinaCountry: ChinaIndustries: Cosmetics, beauty aidsMedia channels: Games & competitions, Online video, Outdoor, out-of-home, Social mediaBudget: ...

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