Lynx/CALM: Bigger Than Suicide

Lynx, the deodorant brand, worked with CALM, the suicide charity, to increase awareness of suicide among men aged 20-45 in the UK, and encourage men to talk about their feelings and seek help.

Campaign details

Brand: LynxBrand owner: UnileverLead agency: Kinetic UK, MindshareContributing agencies: TMWUnlimited, DOOH.comCountry: United KingdomIndustries: Deodorants, anti-perspirantsMedia channels:Online display, Outdoor,...