L'Oréal: Winning Mothers' Hearts

Makeup brand L'Oréal Paris partnered with parenting app, Qin Baobao to boost trial of its new Filler Eye for Face product among young mothers in China.

Campaign details

Brand: L'Oréal Paris Brand owner: L'Oréal Agency: Mindshare China Country: China Industries: Skin care, sun protection Media channels: Online display, Product sampling, Social media, Word of mouth, influencers

Executive summary

In China, anti-ageing skincare makes up at least half of the female skincare market. Beginning in their teens or 20s, these brand-consumer relationships often last until later life, proving highly valuable.

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