L'Oréal (Multiple brands): Fueling digital automation across brands and markets with e-retailer data

Personal care company L'Oréal used a bespoke AI to deliver increasingly efficient Facebook media investments across its brands in the Nordics and grew online sales across four markets.

Campaign details

Brand: L'Oréal (Multiple brands) Brand owner: L'Oréal Agency: Wavemaker A/S Market: Denmark, Finland, Norway, Sweden Sector: Toiletries & cosmetics (general) Media channels: Social media, Websites & microsites Budget: 500k - 1 million

Executive summary