L'Oréal Malaysia: Virtual beauty commerce revolution

Shi Yen Chen

Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.

Campaign details

Brand: L'Oréal MalaysiaBrand owner: L'Oréal Luxury DivisionLead agency: Wavemaker MalaysiaContributing agency: iDotYouMarket: MalaysiaSector: Luxury toiletries & cosmeticsMedia channels:Events & experiential, Print - general, unspcified,...

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